{"id":26775,"date":"2024-05-30T10:22:06","date_gmt":"2024-05-30T10:22:06","guid":{"rendered":"https:\/\/www.sib.it\/?p=26775"},"modified":"2024-05-30T10:22:06","modified_gmt":"2024-05-30T10:22:06","slug":"lo-slogan-e-tutelato-dal-diritto-dautore-l-martari-e-m-delluniversita","status":"publish","type":"post","link":"https:\/\/sib.arvis.dev\/en\/articles\/lo-slogan-e-tutelato-dal-diritto-dautore-l-martari-e-m-delluniversita\/","title":{"rendered":"Lo slogan \u00e8 tutelato dal diritto d\u2019autore? L. Martari e M. Delluniversit\u00e0"},"content":{"rendered":"<p>Una frase breve, sintetica che nasce per essere facile da memorizzare e di impatto immediato: \u00e8 lo slogan, oggi fra gli elementi essenziali di una campagna pubblicitaria. Ma lo slogan \u00e8 tutelato dal diritto d\u2019autore? E a quali condizioni?<img decoding=\"async\" class=\"size-full wp-image-26778 alignright lazyload\" data-src=\"https:\/\/sib.arvis.dev\/wp-content\/uploads\/2024\/05\/Megafono.thmb_.png\" alt=\"Slogan diritto d'autore\" width=\"450\" height=\"258\" data-srcset=\"https:\/\/sib.arvis.dev\/wp-content\/uploads\/2024\/05\/Megafono.thmb_.png 450w, https:\/\/sib.arvis.dev\/wp-content\/uploads\/2024\/05\/Megafono.thmb_-300x172.png 300w, https:\/\/sib.arvis.dev\/wp-content\/uploads\/2024\/05\/Megafono.thmb_-150x86.png 150w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/258;\" \/><\/p>\n<p>Per rispondere a questa domanda <a href=\"https:\/\/sib.arvis.dev\/il-nostro-team\/liliana-martari\/\" target=\"_blank\" rel=\"noopener\">Liliana Martari<\/a> e <a href=\"https:\/\/sib.arvis.dev\/il-nostro-team\/mauro-delluniversita-consulenza-marchi\/\" target=\"_blank\" rel=\"noopener\">Mauro Delluniversit\u00e0<\/a> partono da una sentenza del 2022 con la quale un tribunale tedesco ha negato che lo slogan \u201cgeimpft, gechipt, entwurmt\u201d (in italiano \u201cvaccinato, chippato, sverminato\u201d) fosse tutelato dalle norme tedesche sul diritto d\u2019autore.<\/p>\n<p>Facendo riferimento anche alla giurisprudenza della Corte di Giustizia dell\u2019Unione Europea, gli autori esplorano l\u2019approccio tedesco del \u201ctest dell\u2019invidualit\u00e0\u201d al fine di rintracciare un criterio per l\u2019applicabilit\u00e0 del diritto d\u2019autore a uno slogan.<\/p>\n<p><a href=\"https:\/\/sib.arvis.dev\/wp-content\/uploads\/2024\/05\/Slogan-e-diritto-autore.pdf\" target=\"_blank\" rel=\"noopener\">Leggi l\u2019articolo completo<\/a><\/p>\n<p>Questo articolo \u00e8 stato pubblicato per la prima volta nella\u00a0<a href=\"https:\/\/sib.arvis.dev\/wp-content\/uploads\/2024\/04\/Rivista_01_2024.pdf\" target=\"_blank\" rel=\"noopener\">Rivista dell\u2019Ordine dei Consulenti in Propriet\u00e0 Industriale n. 1 marzo 2024.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una frase breve, sintetica che nasce per essere facile da memorizzare e di impatto immediato: \u00e8 lo slogan, oggi fra gli elementi essenziali di una campagna pubblicitaria. Ma lo slogan \u00e8 tutelato dal diritto d\u2019autore? E a quali condizioni? Per rispondere a questa domanda Liliana Martari e Mauro Delluniversit\u00e0 partono da una sentenza del 2022 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-26775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo slogan \u00e8 tutelato dal diritto d\u2019autore?<\/title>\n<meta name=\"description\" content=\"Lo slogan \u00e8 tutelato dal diritto d\u2019autore? Rispondono Liliana Martari e Mauro Delluniversit\u00e0, partendo partono dal caso \u201cgeimpft, gechipt, entwurmt\u201d.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo slogan \u00e8 tutelato dal diritto d\u2019autore?\" \/>\n<meta property=\"og:description\" content=\"Lo slogan \u00e8 tutelato dal diritto d\u2019autore? 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