{"id":21646,"date":"2021-10-18T08:33:57","date_gmt":"2021-10-18T08:33:57","guid":{"rendered":"http:\/\/www.sib.it\/?p=21646"},"modified":"2021-11-16T08:55:27","modified_gmt":"2021-11-16T08:55:27","slug":"nuove-forme-di-rappresentazione-del-marchio-nelle-domande-di-registrazione","status":"publish","type":"post","link":"https:\/\/sib.arvis.dev\/en\/flash-news\/nuove-forme-di-rappresentazione-del-marchio-nelle-domande-di-registrazione\/","title":{"rendered":"New forms of representation of the mark in Italian trademark applications"},"content":{"rendered":"<p><em>Decree No. 119 of the Italian Ministry of economic development, dated 1 June 2021, has amended the implementing regulation of the Italian Industrial Property Code; the changes came into effect on 9 September 2021 and include indications on how to represent marks other than graphically in Italian trademark applications.<\/em><\/p>\n<p>Decree No. 119 of the Italian Ministry of economic development of 1 June 2021, <img decoding=\"async\" class=\"size-full wp-image-1478 alignright lazyload\" data-src=\"https:\/\/sib.arvis.dev\/wp-content\/uploads\/2011\/06\/trademark.jpg\" alt=\"Italian trademark applications\" width=\"357\" height=\"336\" data-srcset=\"https:\/\/sib.arvis.dev\/wp-content\/uploads\/2011\/06\/trademark.jpg 357w, https:\/\/sib.arvis.dev\/wp-content\/uploads\/2011\/06\/trademark-300x282.jpg 300w\" data-sizes=\"(max-width: 357px) 100vw, 357px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 357px; --smush-placeholder-aspect-ratio: 357\/336;\" \/>in force as of 9 September 2021, has amended the implementing regulation of the Italian Industrial Property Code as required by Italian implementation laws of the so-called \u201cEU trademark reform package\u201d, launched in 2015 for the purpose of bringing important changes in both national and EU-wide trademark protection systems (<a href=\"https:\/\/sib.arvis.dev\/en\/flash-news\/the-eus-trademark-reform-package-what-to-expect-and-when\/\" target=\"_blank\" rel=\"noopener\">read more here<\/a>).<\/p>\n<p>Changes introduced by the decree include practical aspects of the abolition the requirement that marks be represented graphically in Italian trademark applications; the mark may now be represented in any suitable form, providing that it can be reproduced in the register in a clear and precise manner, allowing authorities and the public to determine clearly and precisely the object of the protection conferred to the holder.<\/p>\n<p>The decree lists the types of trademarks as follows:<\/p>\n<p>&#8211; word;<\/p>\n<p>&#8211; figurative,<\/p>\n<p>&#8211; tridimensional shape,<\/p>\n<p>&#8211; position,<\/p>\n<p>&#8211; repeated patterns;<\/p>\n<p>&#8211; colour;<\/p>\n<p>&#8211; sound;<\/p>\n<p>&#8211; movement;<\/p>\n<p>&#8211; multimedia;<\/p>\n<p>&#8211; hologram;<\/p>\n<p>and gives detailed instructions concerning the means of reproduction of the trademark to be included in the trademark application, as well as about when a description of the mark should be added.<\/p>\n<p>The decree sets forth that if the mark includes words with a meaning expressed in a foreign language, the trademark application must include an Italian translation; if the mark includes characters other than Latin ones, or numerals other than Arabic or Roman ones, the application must also include a transliteration.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Related content<\/em><\/p>\n<p>Flash news &#8211; <a href=\"https:\/\/sib.arvis.dev\/en\/flash-news\/implementation-eu-trademark-directive-in-italy\/\" target=\"_blank\" rel=\"noopener\">Italy\u2019s new trademark rules in a nutshell<\/a><\/p>\n<p>Flash news &#8211; <a href=\"https:\/\/sib.arvis.dev\/en\/flash-news\/italy-finalises-implementation-of-eu-trademark-reform-package-and-unitary-patent-court-agreement\/\" target=\"_blank\" rel=\"noopener\">Italy finalises implementation of EU Trademark reform package and Unified Patent Court Agreement<\/a><\/p>\n<p>Flash news \u2013\u00a0<a href=\"https:\/\/sib.arvis.dev\/en\/flash-news\/italiano-pacchetto-di-riforme-marchi-ue-italia-pronta-allattuazione\/\" target=\"_blank\" rel=\"noopener\">Italy set to implement EU trademark reform package<\/a><\/p>\n<p>Flash news \u2013\u00a0<a href=\"https:\/\/sib.arvis.dev\/en\/flash-news\/the-eus-trademark-reform-package-what-to-expect-and-when\/\" target=\"_blank\" rel=\"noopener\">The EU\u2019s Trademark Reform Package: what to expect and when<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decree No. 119 of the Italian Ministry of economic development, dated 1 June 2021, has amended the implementing regulation of the Italian Industrial Property Code; the changes came into effect on 9 September 2021 and include indications on how to represent marks other than graphically in Italian trademark applications. Decree No. 119 of the Italian [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-21646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flash-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italian trademark applications: new rules on trademark representation<\/title>\n<meta name=\"description\" content=\"Rules on how to represent marks in Italian trademark applications changed on 9 September 2021, read the details.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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